To reach people plugged into their social media outlets, Instagram is a wise way for brands to connect with consumers. Instagram, specifically, is brimming with businesses that use the popular photo app to optimize awareness of their product or service.

One way businesses use Instagram to generate awareness is by connecting with their followers in a realistic way. They look beyond fancy, staged photography. Instead, they are shifting to authentic photos. Why? Consumers can see themselves as part of the photo and, ultimately, they see themselves using the product or service in their daily life.

 For example, Starbucks connects with consumers by capturing a moment in time we would all like to experience: an appetizing picnic, complete with refreshing Starbucks beverages (a fun and easy idea for a beautiful summer day).

Want to increase your brand awareness through Instagram? AMPs is here to assist you.


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